MARTIN PALSA
Area Managing Director D-A-CH

Martin Palsa is managing director of the German sales company Grundfos GmbH and area managing director D-A-CH for the company’s sales activities in Germany, Austria, and Switzerland. In addition to his tasks for Grundfos, he is active in the Mechanical Engineering Industry Association (VDMA) as a member of the pumps and systems board.

Palsa also has served as managing director of Grundfos Pumpen Vertrieb Ges.m.b.H in Austria. Prior to that, he has been active in the heating, ventilation, and air conditioning industry for more than 20 years. During those years, he acquired in-depth experience in sales, marketing, and business development for international companies in Europe, Asia, and the U.S. He was responsible for both technology and sales at IMI, Danfoss, and Johnson Controls.

Palsa has a degree in mechanical engineering from the University of Vienna and an MBA in international management from Thunderbird School of Global Management at Arizona State University. He is married and has two children, and likes to spend his limited leisure time in sporting activities and with his family.

The three sales companies in the D-A-CH area employ around 460 people in sales, service, and interconnected areas. A large percentage of those employees operate locally in the three countries as field sales representatives and service technicians, ensuring short distances to their customers.

The Grundfos Group, with more than 17 million units produced and sold annually, is one of the largest manufacturers of pumps and systems for building technology, water management, and industry.

How digitalization will change the role of pumps

Grundfos journey into digitalization started already some years ago. Recent time developments but more importantly new hardware and software capabilities open unforeseen opportunities. Grundfos is driving the integration of pumps in complex systems with its concept iSolutions. Next steps are monitoring, operating and predictive analysis of pumps through remote solutions & applications. This presentation will show the innovative approach to digitalization, the technical and organisational set-up and examples of already realized cases.