People, Planet, Profit –
Sustainable Success with Sustainability and Communication
PETER HEINRICH
PETER HEINRICH
Heinrich GmbH – Communications Agency
Peter Heinrich is the managing partner of HEINRICH GmbH, a communications agency in Ingolstadt. For over fifteen years, the communications expert and certified CSR manager (IHK) has been advising and supporting medium-sized and large companies on issues of public relations and corporate social responsibility (CSR). In the field of CSR his focus is on strategy consulting, stakeholder dialogues, communication, and sustainability reports.
Prior to starting HEINRICH GmbH, the graduate of business administration worked for 20 years as managing director in a medium-sized, market-leading company with more than 500 employees. With his longstanding communication experience in executive positions on both agency and company sides, he knows the challenges that companies face.
Heinrich is the editor of the book “CSR and Communication. How to present Corporate Responsibility in a simple and convincing way”, which was published by Springer Gabler in 2013. A second edition of the book is expected be released in January 2018. Also in 2018 a Heinrich-edited book, “CSR and Fashion – Sustainable Management in the Clothing and Textile Industry” will be published by Springer Gabler.
People, Planet, Profit – Sustainable Success with Sustainability and Communication
Many companies today engage socially and take responsibility for their actions. This is a smart move because that is how they can contribute to macroeconomic sustainability, create their own image, and generate competitive advantages for themselves. The key to success is a common understanding of sustainability, and functioning CSR management and CSR communications. This lecture provides a well-founded, practice-focused overview about CSR and sustainability, the planning process as well as the potential communication tools. Attendees will come away with a better understanding of CSR and sustainability along with recommendations for their daily business.